A Guide To Inbound Marketing For Small Business by Izabela Cottle

Paid ads can also be considered an “outbound” channel since you’ll be interrupting people.įor your outbound marketing to be impactful, you must research your target audience thoroughly.

In this case, your marketing team initiates the conversation with your ideal customers, even if there’s been no prior interaction.Ĭommon B2B outbound channels include cold calling, cold emailing, and LinkedIn messages. Outbound marketing involves reaching out to prospects. Let’s dive a bit deeper and see how these 2 powerful B2B marketing strategies work. Put simply, it’s about them coming to you, vs you going to them. The difference between inbound marketing and outbound marketing is that inbound marketing attracts users, prospects, and customers to your website or business, whereas outbound marketing involves you going to where your target audience is and actively seeking them out. It doesn’t involve unsolicited emails, loud commercials, cold calls, or anything else B2B clients steer away from. Inbound B2B marketing is the polite way to promote your services online. In general, they’re pre-qualified because they sought you out, inherently indicating a need. The benefit of inbound marketing is that instead of having to continually hunt down your ideal target audience, they come to you looking for advice, help, and a solution in the form of a product or service. These resources can include content like a blog post or whitepaper, a quiz, or even a tool for some kind of analysis. B2B Inbound Marketing is the process of attracting and encouraging users and prospects from other businesses to engage with your business by providing them desired resources.

A Guide To Inbound Marketing For Small Business by Izabela Cottle